Chapter 2 – How to write to the reader?

To write to the readers you have to put yourself in their shoes, which means that your
readers are always in your main focus. To do that you need to know:

1. Who are your readers?
2. What do they need?
3. Why do they need that?

Who are your readers?
This is connected with your blog niche. Your readers might be
different age, race, standard of living.

What do they need?
They might have a problem and are looking for solution. They might want to learn
something and are looking for lessons. They might looking for entertainment and fun
or where to spend a holiday.

Why do they need that?
Why do they need something that goes close with what they need. Why? To solve a
problem, to learn something, to be happier.

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